In the world of memetruth there is no truth that lasts for a long time.

A truth can be truth for a while and then it may be not true anymore.

On the one side, there’s a certain lightness about it. Impermanence is a part of human existence. Nothing is stable. The world is in flux.

On the other side, everything can be taken away at any moment. You may get “rugged” and dumped. There’s no responsibility in that world.

If you believe a meme truth you accept that most likely it’s only for a short while.

Now, why would you choose to believe in it?

They say that it’s fun and you get a sense of community, but let’s be honest: there are cheaper and more interesting ways to get engaged, so that must be not it. Some people pay for the sense of belonging.

The strongest motivation is usually because you can benefit from this meme truth somehow. I choose to believe in this because everyone else believes in it at the moment. The more people buy into the truth, the more inflated it becomes, the better I can trade it, the more I can make from it. Short attention span. ADHD investing. Rinding the wave of a trend. Getting crushed by the wave. Rabbit holes of fads. Fake it till you make it. Deny, deny, deny, move on. As soon as the interest fades, we get off and move on.

In some scenarios, this temporary nature of a meme truth is accepted. One can also feel good that some people who were into this truth earlier made some money off it. That way we reward the early believers and for some it may be a good thing.

The fundamental element of this, however, is that to benefit from the $truth, you have to sell some of it.

$TRUTH — Truth is a meme. Try before you buy. Buy because you believe.

Just don’t sell everything at once, however, because you might scare everyone off. Sell a little bit of your truth, because others might be into it also.

In the best case scenario, the truth maintains for a long period of time. More and more people buy into it. More and more people want to trade it. The price therefore increases as long as there’s an ongoing increase in demand. That can only be generated by some real value behind. If there’s no value, it’s going to die out eventually. Attention economy.

That’s where the problem begins.

“In the end every investor’s goal is to make money.”

If it’s accepted that truth is a meme, then it has an unimportant, short-lived nature. Otherwise it would be a small cap or a stock. Something you can hold on to. Something that can actually generate value over time.

If you invest into a meme, you spread your attention to things the majority of which are not going to take off. In fact, you even accept that none of them are going “to the moon” and are going to stay there for a while. You’re just hoping to get off before everyone else will (come back to Earth).

If you invest into a meme, you might also do it because you want to bring attention to something. It may be a small thing that you like or a trend or a certain way of seeing the world. The investment, in this case, is much more than just sharing it on the social media. You actually put some money into it. It becomes a medium for storing value. You might also lose everything if nobody else pays attention. So you take the risk to make something more known. Promotion charity.

Fast forward. Imagine a future: everything is in the hands of a few. Most of the people become so poor that they are ready to gamble the very little they have. So they invest into memes hoping to get off before everyone else will. Or maybe they hope to bring attention to something. Just how it happens in real life, over a period of time, there will be redistribution of wealth to those with a bit more resources and power than those who don’t. Power laws will do their work. So those who have less will be left with nothing. And some of them will accept that as an outcome and are even already prepping for that. The preppers. Weapons, supplies, this kind of thing. Ready for raw brutal tribalism. Playing it out and even accelerating its arrival. Accelerationism. Or maybe nihilism at its finest. No truth, no responsibility, no accountability. Maybe also stupidity. Sometimes.

But that’s a worst-case scenario.

“It’s crazy how fast this world is.”

“You just need to know how to play it.”

“Knowledge is key.”

Knowing how to play the world.

But what becomes of the world itself?

Memes can also be seen as the agents of mutation. Sometimes they spread pathological patterns that may eventually lead to extinction. But sometimes they might also enhance adaptability similar to various accidental evolutionary changes that were of benefit eventually. This propagation may aid cultural adaptation and collective global resilience. Multiple points of view. Diversification. Everyone gets into the same thing for a short moment of time. Resonating across cultures, geographics, political camps, and beliefs. That may be the unifying power of memes and those kind of memes are probably worth investing in.

Over time, meme dynamics, driven by collective belief, impact societal attention shifts like genetic coding. As of 2025, AI intelligence is also guiding these changes. Viral awareness. Rational hallucination. AI boosts meme virality, but excessive content leads to informational overflow, making memes and beliefs short-lived. But as the context window increases, they become more prone to hallucinations. Rationality is lost. The beliefs become even more short-lived and produce bizarre trading behaviors in meme-driven markets. Accidental hope. Despair. New cycle. It becomes hard to invest in a trend that would take a long time to unfold, when you can “scalpel” short-lived truths (or at least when you think you can do that). When time and attention are devoted to short-lived fads, it becomes very hard to build sustainable value. So either the notion of value changes or we just enter a new world where it’s more about knowing how to “play” the fast changing world rather than contribute to it in a way that is bringing consistent value.