Commerce is a word that means connecting markets together. Com – “together” + merx – “merchandise”. Finding disjointed amalgamations and merging them into functioning entities. Turning singularities into multiplicities. Closing structural gaps in networks.
In this way the work of a person who commercializes is not so much different from the work of a writer or an artist. All of the above are concerned with creation, although the objectives may sometimes be different.
Commercialization can be for itself or for money.
Commercialization for itself is only concerned with creating the new connectivities. Com-merce = bringing things together. The objective is to create a new construct, a new concept or meaning, a new image that’s never existed before. The objective may also be to make things easier and more fluid, to help others or to make it better for yourself.
Commercialization for money does the same thing but asks for some income in return. The difference here is that such approach automatically neglects those connectivities, which are not going to make money. Money can be made on things that people need or through the new markets that generate this need. So commercialization for money will always be related to the already existing need or to creating a need.
Commerce as a practice of sustainability and evolution. Such commercialization is not only concerned with new connectivities, but also ensures that they constantly change. The old ones disappear, the new ones emerge, some stay connected over a long period of time but with a constantly morphing internal structure: the old hubs give way to the new emerging ones, the community structure within also develops.
Such approach does not lead towards a global takeover, but towards the ability to maintain something at the level where it’s fulfilling its own intentions without territorializing the rest. On the global level this leads to diversity and independence, the new islands emerge, the old ones perish.
The new bridges are being built, the old ones get destroyed. Some bridges between the most popular destinations may be charging money. Some other bridges lead towards the more obscure places where it is easier to get lost and found again.